Case Study: Please Don't Tell achieves a thriving, full-time online boutique with Shopify

Please Don't Tell - Customer Case Study

Please Don't Tell is a Miami-based online boutique launched on Shopify to fill a gap in the local market: most small boutiques were selling the same expensive, tourist-driven styles, so the founder created a feminine, romantic shop of unique pieces from up-and-coming designers, all priced under $100. With a brick-and-mortar store out of budget, the owner built a curated e-commerce store to bring her vision to life.

Using Shopify plus social media (primarily Instagram, along with Facebook, Pinterest and a personal blog) she drove anticipation, made five sales on opening day, and now sees steady monthly growth that has allowed her to run the business full time. She manages orders with the Shopify and PayPal apps, ships via USPS from home, and credits her success to loving the product and maintaining a personal voice that connects with customers.

Please Don't Tell