Case Study: PIRAL achieves seven-figure growth with Shopify Capital

PIRAL scales from $100 to seven figures with funding through Shopify Capital

PIRAL, a boutique women’s clothing company founded by Mehtap Piral, started with just a $100 inventory investment and a Shopify ecommerce account. As demand grew, the brand struggled to fund inventory and advertising because traditional lenders and investors would not offer favorable terms, making growth difficult despite strong product-market fit.

Shopify Capital provided the financing PIRAL needed to buy more inventory and increase ad spend, creating a growth cycle of more sales and faster restocking. With Shopify, PIRAL grew from a $100 start to a seven-figure brand, doubled revenue in the first year after funding and tripled it the next, quadrupled headcount, tripled weekly product drops, and quickly restocked best sellers.

PIRAL

Mehtap Piral

Founder & CEO