Case Study: Pin Collar Shirts achieves consistent global growth with Shopify

Pin Collar Shirts - Customer Case Study

Pin Collar Shirts, based in Belfast, was started by a customer-turned-founder who spotted a gap for high-quality, distinctive pin-collar shirts at non-bespoke prices during the 2008 market squeeze. The initial challenge was turning early, inconsistent sales into a steady, loyal global customer base while differentiating the brand in a tough marketplace.

They solved this by prioritizing customer care and content-led engagement—using their blog, social media and targeted email marketing—while leveraging celebrity endorsements (David Gandy) and features in Vogue and GQ to drive awareness. On the operations side they run on Shopify with PayPal, myWarehouse fulfillment, Xero accounting and apps like MailChimp/Yotpo to automate marketing and reviews, resulting in more consistent sales, stronger traffic channels and growing international recognition.

Pin Collar Shirts