Case Study: Pilgrim achieves record-breaking flash sale performance with Shopify

Pilgrim breaks flash sale records with over 1,500 orders per minute on Shopify

Pilgrim, an Indian natural beauty care brand, was growing quickly but its previous Adobe Commerce storefront struggled to handle everyday traffic and crashed during flash sales. The brand needed a more stable, scalable commerce platform with better checkout performance and analytics to support its three major sale events each year.

Shopify implemented a cloud-based solution with native checkout, Shopify Flow, Shopify Functions, Checkout UI extensions, and Checkout Extensibility to automate operations, improve checkout, and support high-concurrency traffic. With Shopify, Pilgrim reached 1,556 transactions per minute, achieved a 22.4% flash-sale conversion rate, saw a 10x increase in website traffic, and delivered approximately 100% year-on-year revenue growth.

Pilgrim

Pritish Vartak

Founding Member and Director D2C