Case Study: Photosetup cuts ERP integration time and lifts conversion with Shopify

Photosetup cuts ERP integration from 7 months to 1 week with Shopify

Photosetup, a Romanian retailer of photo and video equipment, faced significant challenges with its previous ecommerce platform, Gomag. The business had outgrown the system, which lacked the flexibility and control needed for rapid development and third-party integrations. A major pain point was a seven-month effort to integrate their ERP system, which was hampered by the vendor's unfamiliarity with the software and a cumbersome change request process. This inflexibility hindered their ability to compete effectively.

By switching to Shopify, Photosetup implemented a solution that dramatically streamlined its operations. The new ERP integration, along with automated invoicing and stock tracking, was completed in just one week. This efficiency gain slashed order processing time from 15 minutes to under 20 seconds. Furthermore, the migration led to a measurable business improvement, with the conversion rate increasing from 1.3% to 1.55% in the first full quarter on the new platform.

Photosetup