Case Study: Petrolicious turns automotive storytelling into recurring commerce with Shopify

Petrolicious grows thousands of subscribers and handles half of orders with Shopify

Petrolicious, an automotive media brand, was acquired by duPont REGISTRY Group and faced the challenge of building a sustainable commerce model around its trusted storytelling without compromising its editorial integrity. The business needed a single platform to seamlessly integrate its films, articles, and a new commerce strategy, moving beyond its previous WooCommerce/WordPress setup. They turned to vendor Shopify for a solution.

Shopify provided the integrated platform Petrolicious required, utilizing services like Shopify Collective to offer curated products from automotive creators without holding inventory and Appstle Subscriptions to manage a new physical newspaper. This solution allowed Petrolicious to successfully turn its audience into a commerce business. The results included growing The Petrolicious Post subscription to thousands of subscribers with month-over-month growth, processing half of all online orders through Shop Pay, and seeing incremental sales from new channels like the Shop app. Shopify enabled the brand to preserve its storytelling while building a recurring revenue model.

Petrolicious