Case Study: Petal & Pup achieves 400% YoY sales growth and global expansion with Shopify Plus

Petal & Pup grew beyond where it hoped to be in 10 years time

Petal & Pup is a Brisbane‑born fashion brand that started as a family run business in 2014 and quickly outgrew the founders’ home and its original Shopify setup. As orders, product lines and international demand ramped up, the team needed a more scalable, automation‑friendly ecommerce platform to support faster production, more staff and broader global expansion.

In 2016 Petal & Pup upgraded to Shopify Plus, gaining unlimited staff accounts, Shopify Flow automation and dedicated merchant support. The move unlocked rapid growth: 400% YoY sales growth (spring/summer 2017–2018), shipments to 80+ countries, international sales now 20% of revenue, a catalog of 1,000+ styles with 80+ new arrivals weekly, and ongoing double‑digit expansion into markets including New Zealand, North America and the UAE.

Petal & Pup

Philip Scarff

Chief Executive Officer