Case Study: Pet Playgroundz achieves faster growth and simplified e-commerce operations with Shopify

Pet Playgroundz - Customer Case Study

Pet Playgroundz, based in Wallingford, CT, sells humane non-electric hybrid dog fence kits and professional installation within a 150‑mile radius. After six years perfecting their product, their biggest challenge was market education—most pet owners only know about wireless invisible fences—so they relied on social networks and YouTube to introduce the alternative and generate their first sales (advertising on Google helps, but social education proved most effective).

To scale, they migrated from WordPress to Shopify to simplify product updates, promotional layout changes, and checkout customization. Shopify integrations (Zapier, Base CRM, Wufoo, Zopim Chat, Refersion) and contracted warehouses streamlined operations and fulfillment, while a clean, usable site with multimedia improved customer education and helped convert social leads into sales, ending their growth plateau.

Pet Playgroundz