Case Study: Perk by Kate achieves increased sales and streamlined operations with Shopify

Perk by Kate - Customer Case Study

Perk by Kate is a Singapore-based lingerie brand founded to solve a personal problem: as a petite Asian woman, the founder struggled to find comfortable, well-fitting lingerie. The shop began by stocking other niche brands but evolved into primarily selling its own Perk by Kate line, with most pieces handmade in Saigon to address fit and quality for petite Asian customers.

To grow the business they launched targeted Facebook ads that produced a drastic improvement in traffic and sales and relied on Shopify apps (product reviews, Back in Stock, Order Printer) to streamline operations. The two-person team handles internal fulfillment with attention to attractive, fast packaging, resulting in strong customer retention, word-of-mouth referrals, and a scalable, cash-flow–focused operation.

Perk by Kate