Case Study: Peepers achieves 30% conversion lift with Shopify Plus custom checkout

Peepers increases conversions by 30% with a custom checkout

Peepers, a digital retailer of reading glasses and eyewear, was hampered by a slow, costly-to-change Magento site that lacked basic product and checkout features. After more than a year of stalled redesign work and facing an imminent traffic spike from an Oprah feature, the team needed a fast, flexible platform to launch a redesigned site and capitalize on incoming visitors.

Moving to Shopify Plus let Peepers relaunch quickly with richer product imagery, a custom checkout (including a free‑shipping progress motivator), and ongoing A/B tests for upsells. The site handled the Oprah traffic and delivered strong results—conversions up ~30%, average order value up about 20%, and organic traffic conversion rates improved roughly 25–30%.

Peepers

John Hart

Ecommerce Manager