Case Study: P&Co achieves 112% YOY growth and global scaling with Shopify Plus

P&Co triumphed with 112% growth with automation and is scaling globally the year after a devastating warehouse fire

P&Co is a Birmingham‑based lifestyle and apparel brand (“Provisions for the Wild”) that grew from a 2013 coffee‑shop sketch into a global label shipping to 36 countries. After a 2017 warehouse fire destroyed their stock, the team relaunched the site in 14 days using Shopify, rode a surge in demand and achieved 112% YOY growth from 2017–2018 while rebuilding inventory and operations.

To scale reliably they upgraded to Shopify Plus, adopting automation with Shopify Flow, custom checkout and Shopify POS to streamline stock monitoring, marketing and fulfilment. The platform lift drove rapid gains — European sales jumped 300% after the upgrade, transactions doubled (≈50% increase), conversion rose 3.2% and revenue increased 40% — enabling faster product launches and continued global expansion.

P&Co

Adison Rudall

Co-Founder