Case Study: Paperlike achieves global growth with a 6-person team and 30-hour workweeks using Shopify Plus

Paperlike used automation to serve over 500K customers while working 30 hours a week

Paperlike, a small ecommerce brand focused on improving the iPad drawing and writing experience, needed to scale sales while keeping a lean, highly efficient team. With limited technical expertise and growing demand, the company turned to Shopify Plus to help operate globally without sacrificing its 30-hour work week culture.

Shopify implemented automation using Shopify Plus tools like Flow, Scripts, and Launchpad, along with apps, to handle most repetitive tasks and reduce manual work. As a result, Paperlike now serves over 500,000 customers with just six people on the ecommerce team, enabling international growth, strong marketing, and customer support while maintaining a small team and flexible work schedule.

Paperlike

Sebastian Geis

Co-founder