Case Study: Paper Anniversary achieves a thriving full-time online boutique with Shopify

Paper Anniversary - Customer Case Study

Paper Anniversary is a Montreal-based Shopify boutique that sells handmade paper jewelry inspired by the founder’s youth and the tradition of giving paper for a first anniversary. What began as a hobby faced the challenge of finding the right customers and standing out in a crowded craft market, so the business needed a clear niche and reliable channels to scale.

The founder moved to Shopify and narrowed the brand to first-anniversary gifts, partnered with wedding-industry contacts, ran profitable Facebook ads, and streamlined fulfillment with ShippingEasy and U.S.-based shipping. Within three months she quit her day job, rented a studio, hired a team, and later launched a second anniversary-themed store; today the most profitable channel remains personal recommendations timed through wedding-industry partners.

Paper Anniversary