Case Study: Panyl achieves scalable online growth and repeat sales with Shopify

Panyl - Customer Case Study

PANYL is a Brooklyn-based company that started when two longtime friends—one a commercial set designer—discovered a self-adhesive vinyl that looks and feels like real wood. They used it to create high-end, customizable finishes for flat-pack furniture (like IKEA) to achieve luxury-looking sets and kitchens without the cost of European cabinets.

They launched on Shopify with a custom template so customers could preview finishes, and rely on a few tools (ShipStation, MyShippingInsurance.com, TaxJar, RetentionGrid, Remaze) for fulfillment, tax and analytics. Marketing through Pinterest and features on Apartment Therapy and IkeaHackers drove heavy referral traffic, repeat purchases became their primary revenue source, and reorganizing product listings in Shopify let them add functionality without extensive custom development.

Panyl