Case Study: PAIGE achieves 50% higher online conversions and streamlined omnichannel operations with Shopify

PAIGE Streamlines Operations Across 20+ Stores, Accelerates International Growth, and Boosts Online Conversions by 50%

PAIGE, the international fashion brand known for premium denim and lifestyle collections, was struggling with a fragmented commerce stack that made it hard to connect online and in-store operations. Before Shopify, its POS and ecommerce systems were not fully integrated, limiting customer visibility, slowing service, and restricting the brand’s ability to scale omnichannel and international growth.

By migrating to Shopify’s unified commerce platform and Shopify POS, PAIGE connected customer data, simplified product and order management, and enabled flexible fulfillment across more than 20 stores. With Shopify, PAIGE reduced staff training time from two weeks to 1–2 days, fulfilled 17% of online orders from retail locations during peak season, and increased online conversion rates by 50%.

PAIGE

Sofie Kuehnen

Head of Global Retail Operations