Shopify
1362 Case Studies
A Shopify Case Study
Oxygen Plus (O+), based in Chicago, manufactures and markets portable canned recreational oxygen (95% pure) in flavored varieties. Facing the challenge of moving beyond discovery-driven, brick-and-mortar sales—where customers found their product in hotels and spas—O+ needed a scalable online presence and custom storefront to educate buyers and sell directly to a broader market.
O+ launched on Shopify with developer-led template customization and integrated apps like Mapify, Socialify, Facebook Store, Constant Contact and LeadDyno for marketing, email and affiliate management. The result: rapid nationwide and international sales, a new Canadian site, and a streamlined back-end with responsive app support that sustained growth and expanded distribution.