Case Study: Outline the Sky achieves rapid sell-outs and six-figure growth with Shopify

Outline the Sky - Customer Case Study

Outline the Sky is a Dallas-based apparel brand started as a one-person side project to create simple, fashionable skyline t‑shirts despite the founder’s lack of apparel experience and a full‑time corporate job. The main challenge was validating the product and scaling with limited resources, logistics constraints, and a need to stand out in a crowded graphic‑tee market.

The founder designed prototypes on an iPad, launched a Shopify store and drove early sales via Instagram and Facebook, selling out 50 shirts in 72 hours and securing investment to scale. Using tools like Shipping Easy for fulfillment, the business has grown to 31 city designs (15 live), a partnership with a local VC and designer Lauren Scruggs, and is now full‑time with projected six‑figure sales and plans to launch 90 cities.

Outline the Sky