Case Study: Orveon Group achieves streamlined global operations and faster growth with Shopify

Orveon Global migrated from Salesforce Commerce Cloud to streamline processes and unite their brands

Orveon Group, the parent company behind bareMinerals, Laura Mercier, and Buxom, needed a way to replace its fragmented ecommerce setup and streamline operations across three prestige beauty brands. Working with Shopify and agency partner Domaine, the team migrated from Salesforce Commerce Cloud to a single, more agile platform that could support global growth, cross-border selling, and faster updates.

Shopify helped Orveon Group simplify its multi-brand operations, launch new features faster, and shift resources toward revenue-driving work. The results included a 10% average increase in AOV across the three brands, subscription customers purchasing 102% more frequently than nonsubscribers, and retargeting campaigns performing 88% above benchmark.

Orveon Group

Carney Nir

VP of Global eCommerce and Digital Experience