Case Study: Orthofeet builds a nine-figure DTC business with Shopify

Orthofeet builds a nine-figure DTC business on Shopify without an internal developer

Orthofeet, a footwear company specializing in comfort and fit, faced the challenge of scaling its direct-to-consumer (DTC) business and expanding into retail without the resources for a large in-house development team. They partnered with vendor Shopify to manage their ecommerce platform and leverage its tools to support their multi-channel growth and maintain a lean operation.

The solution implemented by Shopify provided Orthofeet with a flexible and manageable commerce system. Using Shopify's Sidekick for data analysis and Shopify POS for their upcoming retail store, Orthofeet grew its DTC business to nine figures without an internal developer. Results include reducing manual research from an hour to seconds with Sidekick, generating six-figure sales from AI search, and enabling 80% of their organization to use Shopify as a shared operating system, giving them the confidence to expand into physical retail.

Orthofeet