Case Study: Original's builds a custom loyalty club and signs up 55,000 members with Shopify

Original's signs up 55,000 members with Shopify

Original's, a retail chain in Israel, faced the challenge of moving beyond one-time purchases and building long-term customer relationships. Their existing loyalty solutions were too rigid and could not be deeply embedded into their Shopify store to identify, segment, or activate customers effectively, leaving them without a complete view of their shoppers.

Working with Shopify, the solution involved building a custom loyalty club directly into the commerce experience using core Shopify capabilities like Shopify Forms and Shopify Functions. This provided real-time member pricing and seamless enrollment. The results were significant, with the program signing up 55,000 members and loyalty members now driving approximately 66% of all identified transactions.

Original's