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Case Study: Original Fuzz grows sales and streamlines operations with Shopify
A Shopify Case Study
Original Fuzz - Customer Case Study
Original Fuzz is a Nashville-based maker of guitar pedal and cable bags born out of the founders’ frustration that the product they wanted didn’t exist. Early attempts to outsource manufacturing overseas lacked the control they needed, so they moved production back to the U.S. and complement in-house manufacturing with fair‑trade textiles sourced from artisans in Peru and India.
To grow sales they started with hands-on outreach, influencer reviews, and product giveaways, and now sell mainly through wholesale to independent guitar shops worldwide and their Shopify store. Operationally they run Shopify with TradeGecko, ShipStation, Wave, Dropbox, and Trello, which together have given them tighter production control, scalable fulfillment, and expanding global distribution.
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