Case Study: Orange & Park achieves streamlined sales, fulfillment and scalable growth with Shopify

Orange & Park - Customer Case Study

Orange & Park is a San Diego poster and stationery brand started by friends John McCauley and David Klinker that grew from a 2009 garage hobby into a full small business by 2011. As demand moved from local shops and flash‑sale sites to larger wholesale accounts and a growing online store, the company faced the challenge of scaling fulfillment, tracking mixed sales channels, and professionalizing its backend operations.

They standardized on Shopify (using 100%‑off discount codes for wholesale orders), added ShipStation for fast label and packing‑slip printing, QuickBooks Online for accounting, and apps like Tint and Chimpified for social proof and email. The result: streamlined operations that support hundreds of daily orders from a warehouse, a shift to primarily wholesale revenue while retaining a strong online presence, ongoing product expansion, and active local community engagement.

Orange & Park