Case Study: Óptica Bassol doubles revenue with Shopify

Óptica Bassol doubles revenue after unifying 25 stores on Shopify

Óptica Bassol, a family-owned retailer selling premium eyewear, faced significant challenges with its ecommerce platform. Running 25 separate Magento Open Source stores for different markets caused nightly outages, lost sales, and an inability to deploy updates efficiently. These technical issues were hindering the growth of their business, which generated 90% of its revenue online. They turned to Shopify for a solution.

By working with a Shopify partner, Fantasticfy, Óptica Bassol consolidated all 25 stores onto a single Shopify platform. This solution eliminated the nightly outages and drastically reduced downtime. The results were substantial: year-on-year revenue doubled after the platform stabilized, downtime was cut from days per year to just a few hours, and the checkout tool Shop Pay now accounts for 35% of their Shopify sales.

Óptica Bassol