Case Study: Ooh La Loft drives social-media-led online sales with Shopify

Ooh La Loft - Customer Case Study

Ooh La Loft is a California boutique started by twin sisters who turned a childhood love of fashion into a brick-and-mortar shop to put themselves through college, then expanded online to meet customer demand. They curate mostly US- and LA-made brands, and their main challenge was moving from a local store to a successful e-commerce presence and finding reliable ways to drive traffic and sales.

They launched a Shopify site and leaned on social integrations—especially Instagram and Pinterest apps—plus Facebook, Yelp and Google to drive customers; their first sale came through social media. Orders are fulfilled from an upstairs loft at the anchor store, and the approach has produced steady traffic and sales while keeping operations simple—their advice: start small, use Shopify support, and persist.

Ooh La Loft