Case Study: ontheround scales its USA-made yarn business and streamlines operations with Shopify

ontheround - Customer Case Study

On the Round is a Maine‑based yarn business founded by a knitter and spinner with 11 years’ experience. The shop sells a mix of entirely handmade yarns from local raw materials and commercially produced American‑raised fibers dyed in Maine, with a firm commitment to U.S. sourcing. The main challenge was turning a labor‑intensive, craft‑focused practice into a reliable online business while homeschooling three children and migrating years of blog content to a new Shopify site.

The owner solved this by building a loyal social media audience (first sale came via social) and posting daily to drive traffic—Facebook and Instagram now generate the most sales. Operationally she runs everything from her iPhone, used the Blogger app to import past posts into Shopify (saving massive time), and handles fulfillment with ShipWorks, a lean pick‑and‑pack workflow, and a Dymo label printer. The result is steady online sales, efficient order turnaround, and a business that fits family life; her top tip for new sellers is to obsess over product photos and treat the shop like a real business.

ontheround