Case Study: Onske boosts online furniture sales and streamlines fulfillment with Shopify

Onske - Customer Case Study

Onske is a Brighton-based retailer of curated, high-quality contemporary and industrial‑style furniture. The founders spotted a gap for a single site offering designer‑inspired pieces with a personalised service rather than a high‑volume, low‑service approach. They sourced carefully vetted suppliers in the UK and overseas, attended trade fairs and focused on quality, while also tackling operational challenges like complex, heavy-item shipping and accurate pricing.

They built the store on Shopify, use Mailchimp for email, added improved site search and invest in Google Shopping alongside social media for awareness. Fulfillment is handled in-house with UK couriers and pallet services, with personalised post‑purchase communication to reduce issues. The approach has driven consistent growth: sales are split roughly 50/50 between Google Shopping and email/business enquiries, fast dispatch within three working days, strong client feedback, and plans to expand channels further (eg, Amazon UK).

Onske