Case Study: Only Curls increases sales by 180% with Shopify Plus

Only Curls upgraded to Shopify Plus and increased sales by 180%

Only Curls, a London-based curly hair brand founded by Lizzie Carter, started with just £500 and a single product to solve the problem of finding the right towel for frizz-free curls. As the business grew, it relied on Shopify and later Shopify Plus to support its expanding ecommerce needs, including order management and customer communication during frequent sell-outs.

Shopify helped Only Curls scale with Shopify Plus, plus certified apps and Launchpad, to manage demand spikes, notify customers when stock returned, and improve customer service without a large tech team. The results were significant: since upgrading to Shopify Plus, Only Curls increased sales by 180% and built a professional, scalable online store with strong third-party app integrations.

Only Curls

Lizzie Carter

Carter