Case Study: One Happy Leaf achieves sustainable growth and wider sales reach with Shopify

One Happy Leaf - Customer Case Study

One Happy Leaf is a Perth-based jewellery brand founded to prove that style and sustainability can coexist. The founder hand-designs and makes pieces in Australia from FSC-certified bamboo, aiming for simple, authentic fashion that’s kind to the planet. The initial challenge was testing demand and building sales channels from scratch while sourcing eco-friendly materials and proving affordable, attractive sustainable jewellery could sell.

To validate the idea the founder started at local markets, reinvested profits to expand the range, and built an online presence on Shopify and Etsy alongside wholesale relationships. Operational tools include Shopify, Dropbox, Instagram and in-studio fulfilment. The approach paid off: the first market sold half the stock, and the business now supplies 40+ stores (domestic and international) with sales driven by wholesale, Etsy, the Shopify site and markets.

One Happy Leaf