Case Study: OMHU doubles revenue and expands to 25 markets with Shopify

OMHU doubles monthly revenue in 90 days with Shopify

OMHU, a Copenhagen-based furniture design studio, faced challenges with international expansion and platform maintenance on their previous WooCommerce setup. Managing multiple region-specific stores to handle complex VAT rules, currencies, and compliance was a major constraint for their viral Teddy Sofa brand. They turned to the vendor Shopify for a more robust ecommerce solution.

By implementing Shopify, specifically utilizing Shopify Markets for global sales and the Sidekick AI tool for analytics, OMHU consolidated five stores into two and streamlined entry into new markets. The results were immediate and significant; they doubled their monthly revenue within three months of migrating. Shopify's solutions also saved the team approximately 10 hours a month on analytics and enabled a record-breaking US launch that became their largest market.