Case Study: Old World Kitchen by Polder's Old World Market achieves higher conversions and revenue with Shopify

Old World Kitchen by Polder's Old World Market - Customer Case Study

Old World Kitchen by Polder’s Old World Market is a family-run workshop in Rogersville, TN that handcrafts wooden kitchenware from fallen hardwoods salvaged on their farm. Founded after the owner left a railcar plant and began selling baked goods and handmade spoons at farmers’ markets, the business struggled with limited finances and an ineffective early website, needing a more professional online presence and better ways to convert interest into sales.

The family moved their storefront to Shopify, focused on strong product photography and Instagram marketing, and runs operations with simple tools (Excel for bookkeeping, ShippingEasy for fulfillment). Shopify became their top revenue driver—delivering far better conversions than Etsy—while social media brought substantial traffic and sales, allowing the farm-based business to grow sustainably while maintaining its handcrafted appeal.

Old World Kitchen by Polder's Old World Market