Case Study: Old Smokey Grills achieves streamlined fulfillment and increased accessory sales with Shopify

Old Smokey Grills - Customer Case Study

Old Smokey Grills, a Texas maker of popular charcoal grills, needed to fix an underperforming online store that was costing them money. Customers were gaming free‑shipping by manipulating carts, the site didn’t surface accessories well, and fulfillment was fragmented across Amazon, eBay and their own store with label‑printing headaches.

Their developers at CKO Designs built custom front‑end functionality so shoppers can add accessories from product pages and see complementary items without leaving the page, while consolidating fulfillment with OrderCup and using Mailchimp, FraudCheck and a packing‑slip app. The result: higher accessory attach rates (think the “Big Long Mop”), fewer shipping losses, simpler label printing and fulfillment, and overall cost savings on Shopify.

Old Smokey Grills