Case Study: Nutcase Helmets achieves streamlined order fulfilment and rapid online growth with Shopify

Nutcase Helmets - Customer Case Study

Nutcase Helmets, represented in Australia by an independent distributor in Sydney, launched locally in 2008 to fill a clear gap: mandatory helmet laws but few stylish, fun options. The challenge was building consumer demand and retail presence for a young U.S. brand in a crowded accessory market while managing growing order volumes with a small team.

They drove demand through affordable print advertising, early social media (the brand’s first Facebook and Twitter), editorial features, sponsorships and event exposure, which created retail walk‑ins and direct online sales. On the operations side they migrated to Shopify integrated with Brightpearl and a local fulfilment partner, cutting errors and processing costs and enabling same‑day dispatch; the result was stronger, consistent international branding and steady traffic and sales from search, email, Facebook, Instagram and editorial spikes.

Nutcase Helmets