Case Study: Novanym (brand-name marketplace) sells curated .com names and streamlines digital fulfilment with Shopify

Novanym - Customer Case Study

Novanym is a Camberley-based naming studio founded by experienced branding creatives who saw startups struggle to find strong, real-world .com names. Rather than selling odd, fabricated domains, they design curated business names and accompanying logos, offering a straightforward, retail-like branding experience on Shopify to fill a gap in the market.

They sell names through a Shopify store and fulfill orders entirely by email—sending a unique domain-transfer code and logo files—while using PPC, content/referral marketing, email (MailChimp), SEO tools, Modify Promotional Lightbox and Tidio Chat to drive and convert traffic. PPC drove their first sales and still supplies about 50% of traffic, referrals ~30%, with the rest from email and organic search; sales come from all channels, traffic is growing, and the store has proven Shopify’s suitability for B2B digital products.

Novanym