Case Study: Nova Scotia Fisherman eXtreme Skin Care expands online reach and boosts sales with Shopify

Nova Scotia Fisherman eXtreme Skin Care - Customer Case Study

Nova Scotia Fisherman eXtreme Skin Care is a family-run maker of environmentally friendly, organic body-care products hand-made in New Minas, Nova Scotia. Founded by nephew Les and uncle Perly after years making soy candles for notable brands, the company’s challenge was to scale beyond local word-of-mouth while keeping strict quality control and preserving jobs in rural Nova Scotia.

They launched a Shopify store and used social media (especially Instagram) to drive traffic, plus apps like Storemapper and Bold Customer Pricing to support retailers and wholesale orders; shipping and fulfillment remain in-house. The result: expanded market reach, stronger wholesale channels, high repeat purchase rates, and continued local manufacturing—supported by effective analytics, abandoned-cart recovery and improved product photography.

Nova Scotia Fisherman eXtreme Skin Care