Case Study: Nourish Organic achieves nationwide retail expansion and ecommerce growth with Shopify

Nourish Organic - Customer Case Study

Nourish Organic, founded in 2013 in Beaver Falls, PA, set out to fill a gap in the personal care market by creating the first line of chemical‑free, environmentally friendly skincare when “organic” and “beauty” rarely appeared together. Concerned about hazardous ingredients and weak industry regulation, the brand formulates many products in‑house with ethically sourced organic ingredients (several Fair Trade certified).

To grow the business they combined online marketing, affiliates, SEO/SEM and a spokesperson (actress Christine Taylor) with aggressive retail placement; today Nourish is sold in Target, Whole Foods, CVS and many independent stores while ecommerce remains a strong contributor. Back‑end tools like Mailchimp, Bold apps, Yotpo and a loyalty platform plus outsourced, organic‑certified fulfillment have built a growing customer database, stronger CRM and rapidly expanding sales.

Nourish Organic