Case Study: Notabag achieves rapid online store launch and scalable fulfillment with Shopify

Notabag - Customer Case Study

Notabag, based in Hamburg, began when the founder struggled carrying groceries on a bike and conceived a simple bag that converts into a backpack. After roughly two years, more than 20 prototypes and a granted patent, the team refined a durable, stylish convertible bag ready for market.

They launched on Kickstarter in December 2012, which validated demand, funded production and delivered global exposure. Sales now come from media-driven direct traffic, deal sites and corporate orders; the store runs on Shopify (with Order Printer for branded documents) and fulfillment was outsourced to a Berlin team in 2014 to scale operations and focus on growth.

Notabag