Case Study: Not Another Bunch of Flowers achieves a budget-friendly launch of a heartfelt get-well gifts store with Shopify

Not Another Bunch of Flowers - Customer Case Study

Not Another Bunch of Flowers, based in Bristol, was founded after the owner’s 2011 cancer diagnosis left her overwhelmed with unusable floral gifts. She created a curated range of practical, pampering get-well gifts—suitable for hospitals and treatment—and sources products she found helpful during her own recovery, adding finds from trade shows to offer thoughtful alternatives to traditional flowers.

Launched on Shopify on a small budget, the business secured its first sales through local PR (newspapers, radio and TV) and now drives traffic and sales via Google AdWords and social media. The owner and one staff member personally fulfill and hand-wrap orders, and they credit Shopify’s user-friendly tools, apps and support with enabling the store’s setup and growth.

Not Another Bunch of Flowers