Case Study: Noc Noc achieves rapid launch success and repeat customers with Shopify

Noc Noc - Customer Case Study

Noc Noc, based in Lennox Head, Australia, is a boutique retailer of handcrafted wooden toys sourced from talented artisans around the world. The business began when the founder noticed mass-produced toys and set out to find authentic, handmade pieces—then faced the twin challenges of finding those artisans and convincing customers to buy higher‑value, artisanal items while managing growing operational demands.

Noc Noc focused on Instagram to build awareness and made its first sale seven days after launch; word‑of‑mouth and repeat customers followed. Operationally they use OneSaas (accounting integration), MailChimp (email) and Sweet Tooth (loyalty), handle shipping and gift‑wrapping in‑house, and now enjoy strong sales, positive feedback on presentation, and steady customer loyalty.

Noc Noc