Case Study: NFNT raises $100K+ on Kickstarter and builds repeat customers with Shopify

NFNT - Customer Case Study

NFNT, a watch brand from the North Shore of Oahu, designs bamboo watches that blend traditional watch aesthetics with natural materials. The founders struggled with validating product-market fit, refining prototypes and overcoming the fear of launching before committing to production.

They conducted thorough market research, iterated on prototypes and invested 200+ hours into a Kickstarter campaign that tested demand and raised awareness. The project surpassed expectations—raising over $100,000 from nearly 2,000 backers, many of whom became repeat customers—demonstrating that disciplined testing, mentorship and persistence unlocked sustainable growth.

NFNT

Ryan Chaffin

Founder