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Case Study: New Lyfe Clothing Cpaintedo achieves 95% online sales and streamlined fulfillment with Shopify
A Shopify Case Study
New Lyfe Clothing Cpaintedo - Customer Case Study
New Lyfe Clothing is a South Florida apparel brand started by the founder of Sober Nation to create recovery‑themed fashion that helps people identify with the recovery community. The challenge was turning a content community into a credible apparel business—sourcing quality garments and printers, managing inventory and fulfillment, and growing sales authentically without paid advertising while staying true to the brand’s mission.
The founder solved this by partnering with local Ft. Lauderdale printers, keeping fulfillment in‑house using Shopify, and relying on content marketing (Sober Nation), Mailchimp and Instagram plus strong word‑of‑mouth instead of ads. He streamlined SKUs to focus on t‑shirts, invested in photography and customer experience (handwritten notes), and quickly saw global orders within months; the site now generates 95% of revenue, strong community engagement, and clear room to scale into wholesale.
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