Case Study: Natural Supply Co. achieves strong online sales and customer loyalty with Shopify

Natural Supply Co. - Customer Case Study

Natural Supply Co., launched in Geelong in 2014, is a curated retailer of natural-yet-luxe home, skin, hair, body, baby and lifestyle products. Faced with a gap in the Australian market for high-quality, cruelty-free items paired with education about safer ingredients, the founders researched small global makers to source visually appealing, environmentally safer alternatives across categories from cleaning products to cosmetics.

They built a relationship-driven brand experience—detailed product storytelling, personable social media engagement, pop-up events, and thoughtful packaging with ribbon, handwritten notes and samples—which turned social media and newsletters into their strongest traffic drivers and fueled word-of-mouth growth. Orders are picked and packed in-house and shipped via Australia Post and Fastway Couriers, giving the team control over fulfillment and helping cultivate customer loyalty and repeat business.

Natural Supply Co.