Case Study: Nathan James finds 500+ new buyers with Shopify Audiences from Shopify

Nathan James finds 500+ new buyers with Shopify Audiences

Nathan James is a globally distributed ecommerce furniture brand that sells across major retailers and has been building its direct-to-consumer channel with Shopify Plus. As it expanded online, the company struggled with inaccurate ad attribution, weak audience targeting, and rising customer acquisition costs, making it hard to invest confidently in paid media.

Nathan James joined the Shopify Audiences beta to improve measurement and build better Facebook Lookalike Audiences. Using Shopify, the brand quickly gained 500+ new customers, increased purchase rate by 2.1x, lifted conversion ratio by 176%, and achieved a 5.6x return on ad spend, along with $100K+ in incremental revenue and a 52% drop in acquisition costs.

Nathan James

Josh Bultz

Chief Revenue Officer