Case Study: NakedCashmere achieves 149% growth in international sales with Shopify Managed Markets

NakedCashmere Unlocks 149% Growth in International Sales with Managed Markets

NakedCashmere, a luxury direct-to-consumer cashmere brand, saw that about 10% of its website traffic came from outside the US but international shoppers were converting poorly because of a fragmented checkout experience, high shipping costs, VAT hurdles, and currency confusion. The brand turned to Shopify’s Managed Markets to simplify and optimize cross-border purchasing.

With Shopify’s Managed Markets, NakedCashmere streamlined international checkout, lowered shipping costs by more than 50% per shipment, and added local currency and payment options. In just 4.5 months, Shopify helped drive a 149% increase in global sales and a 7% lift in global conversion rates, while eliminating currency complaints and supporting expansion into new markets.

NakedCashmere

Celia Mulderrig

VP of Ecommerce