Case Study: Mukha Yoga achieves online sales growth and stronger customer loyalty with Shopify

Mukha Yoga - Customer Case Study

Mukha Yoga, founded in 2013 by Sharon Page in Oregon, turned a personal passion for yoga into an online store. The early challenge was moving from concept to consistent sales—initial customers came through friends—and then building visibility, repeat business, and a distinct brand rather than competing on price with larger players.

Using Shopify and a targeted marketing mix, Mukha Yoga deployed the Facebook selling app, SEO Meta Manager, a loyalty app, and campaigns across social, partnerships, shopping/display ads, remarketing, content and local word-of-mouth. Facebook and social channels began driving sales, SEO improved discovery, and the loyalty app increased repeat customers, enabling steady traffic growth and a scalable, differentiated online presence.

Mukha Yoga

Sharon Page

Founder