Case Study: MudGear automates operations and scales sales with Shopify

MudGear - Customer Case Study

MudGear, based in Charlotte, NC, makes specialized outdoor performance apparel for obstacle course racers after founders saw major brands cut quality. The challenge was turning a trunk‑sale startup into a scalable business that could reach niche partner groups and broader customers while keeping operations lean.

They built on Shopify, launched partner stores (e.g., f3.mudgear.com), and drive traffic with SEO/SEM, PPC, social and blogger outreach. Operationally they automated with apps like Product Reviews, Chimpified, Back in Stock and Stitch Labs for inventory, routing orders Shopify → Stitch → Xero, enabling nationwide fulfillment and their first international sales while freeing the team to focus on growth.

MudGear