Case Study: MS. READ achieves 20% online revenue growth with Shopify

MS. READ sees online sales surge by 20% as it expands internationally with POS

MS. READ, a Malaysian plus-size fashion brand, wanted to move beyond its traditional in-store model after the pandemic and improve omnichannel operations, customer data visibility, and cross-border expansion. The brand needed a faster, more efficient way to connect offline and online systems, and it worked with Shopify and partner Meekco Asia, using Shopify Plus and Shopify POS.

Shopify implemented Shopify Plus to centralize systems, improve reporting with app integrations like Klaviyo and Report Pundit, and speed up international store launches with Shopify POS and Launchpad. The results included a 20% increase in online revenue, a 300% gain in efficiency, and cutting cross-border store launch time from months to just 24 hours.

MS. READ

Scott Chue

Chief Technology Officer