Case Study: Morrison achieves 15% higher conversions and 10% more physical sales with Shopify Plus

Morrison increases conversions by 15% and physical sales by 10% thanks to Shopify Plus

Morrison, the Spanish sneaker brand, needed a more stable e-commerce platform after years of struggling with Prestashop, which required programmer support for even small changes and frequently crashed during high-traffic events like Black Friday. As the business expanded into physical stores and B2B, it also faced messy inventory and pricing issues across online and in-store channels. Shopify Plus was brought in to solve these growing operational and scalability challenges.

With help from Shopify partner agency Reduncle, Morrison migrated to Shopify Plus in just three months without pausing sales. Shopify POS unified physical stores, B2B, and e-commerce, fixing pricing management across channels and enabling a smoother omnichannel operation. The impact was strong: ecommerce conversions increased by 15%, physical store sales rose by 10%, and the brand gained a stable, scalable platform ready for growth.

Morrison

Pablo Recuenco Pizarro

CEO & Co-founder