Case Study: Morada Pure achieves scalable online sales and brand growth with Shopify

Morada Pure - Customer Case Study

Morada Pure is a Florida-based skincare brand founded by a licensed esthetician who built a line of clean, effective products and handmade soaps to give customers expert-recommended solutions. When demand outgrew in-store production, the company faced the challenge of scaling its signature soap formulas while maintaining ingredient purity and customer trust.

Morada Pure partnered with chemists to recreate and scale its soap formulas, hand-selects products vetted against stricter international standards, and launched a Shopify store supported by social media, local marketing and placement in a luxury resort. Operating from a brick-and-mortar fulfillment center, the brand uses Shopify apps (notably Yotpo reviews) and personal, eco-friendly packaging to drive conversions—resulting in strong direct traffic, growing online sales and meaningful referral traffic from retail partnerships.

Morada Pure