Case Study: Moonboon achieves $1M+ in affiliate sales and 6.5x ROI with Shopify Collabs

Moonboon drives more than $1M in sales with 6.5x ROI

Moonboon is a Danish-founded brand that makes premium, GOTS-certified organic sleep accessories for babies with Scandinavian design and a focus on quality and sustainability. As marketing costs rose, the team struggled to scale and manage creator relationships—data and workflows lived in spreadsheets and multiple tools, making onboarding slow and the ambassador program hard to grow.

By adopting Shopify Collabs, Moonboon centralized applications and creator management, scaling onboarding by over 400% and building a community of 300+ creators across Europe. The program has driven more than $1M in affiliate sales (about 10% of net sales), delivered an average 6.5x ROI on influencer activations, and produced standout wins such as a creator with under 25k followers generating over $110k in sales.

Moonboon

Robert V. S. Preuss

Brand Director