Shopify
1362 Case Studies
A Shopify Case Study
Monkeys and More is a small, family-run shop in Digby, Nova Scotia that handcrafts classic sock monkeys in a basement workshop. The founders chose to sell a nostalgic, durable toy and sourced materials online, then faced the challenge of turning a handmade hobby into a viable online business and finding customers beyond their local area.
They launched on Shopify and quickly promoted the store via Twitter and Facebook, using Canada Post for fulfillment and making each order by hand. Their first sale came within two hours of listing, and social media plus word-of-mouth now drive most traffic and growing sales—proving that persistence and the right online tools can build a successful handmade brand.